Deep Inside: Zomby 'With Love'

Zomby's DIY PR strategy is some unholy alliance of Aphex Twin's pranksterism and Kanye West's egomania. Those with enough stamina to follow the technically anonymous English producer—now based in Brooklyn—on Twitter are treated to a daily psychodrama where flashes of insight are woven into a running commentary on fashion, music, how cool his dog is, and his love/hate relationship with Apple products. This is all more or less expected of a highly functioning stoner who's too famous for the underground and too underground for what remains of the mainstream, someone who wants to retain control of his public image while reminding us that he could care less about it. With Love is as frustrating and compulsively consumable as Zomby's online presence, yet it suffers from its own consistency in almost exactly the same way. Read more »










