XLR8R

Kurt Cobain was late. It was Valentine's Day 1991, and he walked into Olympia, WA's North Shore Surf Club just as Bratmobile was exiting the stage. "I ran up to him and said, 'You missed us!'" recalls Bratmobile vocalist Allison Wolfe of the band's first ever performance. "[Kurt] was like, 'Sorry!' He seemed flustered."

One person who did catch Bratmobile was Slim Moon, a guy that Wolfe had been seeing at punk shows and parties around Olympia for years. Though Bratmobile was more of an idea than a band at that point, Moon wanted to include their song "Girl Germs" on a compilation named after his new label, Kill Rock Stars. The seed was planted.

That July, Kill Rock Stars–featuring Nirvana, Unwound, Courtney Love, and Bikini Kill (who also played the Surf Club show)–was released at Olympia's International Pop Underground Convention, where dozens of bands performed at what some argue was the last moment of innocence for '80s underground punk and indie rock. Nirvana's Nevermind was released a few weeks later; then came the mainstream media's microscopes: "Seattle grunge," and "riot grrrl" profiled in Seventeen, the beginning of "alternative rock," and flannel on the runways. Steering clear of the hype and staying true to their roots, Kill Rock Stars prevailed–15 years later, they remain one of the US' most innovative indie labels, their music and aesthetic having inspired artists from Cobra Killer to Chicks on Speed.

"We kind of just kept on doing what we were doing," Moon explains, before sharing the principles that continue to define KRS. "I had a notion about music that means something. And I definitely had a philosophy that the people who know what is best for a band is the band themselves."

Two Labels, No Labels
Taking punk up on its dare to "do it yourself," Slim Moon officially registered Kill Rock Stars as a business in 1991. The name came from a line spontaneously written on one of his paintings; the inspiration was the Olympia music scene itself. "People [here] started bands just to have fun, or to play for their friends, not with intentions of fame," Moon says. "I like that purity of expression."

The initial KRS concept was a "wordcore" label, dedicated to spoken word 7"s by the likes of Jean Smith and Penny Arcade. In fact, one of Moon's early finds was a young Miranda July. Now an acclaimed indie filmmaker (Me and You and Everyone We Know), July says she still has a Patti Smith tape that Moon gave her a decade ago when she was a spoken word artist.

Kill Rock Stars quickly became more about music, with Moon unwittingly creating a focus on the Pacific Northwest in the same way that Dischord did for DC. Era-defining all-girl punk bands Bratmobile, Huggy Bear, and Bikini Kill kicked macho 'n' misogynistic rock in the eye with riot grrrl diatribes like Kathleen Hanna's notorious rant on Bikini Kill's "Suck My Left One." Joey Ramone dueted with '60s pop star Ronnie Spector. Volatile noise-rockers Unwound experimented with dub while gazing at meteor showers on Repetition, and DJ Spooky dissolved a Free Kitten song into an unexpected hiss of Chinatown steam and a hail of jungle beats.

In 1997, Moon pushed boundaries even further, creating sister label 5 Rue Christine–so titled after Lost Generation writer Gertrude Stein's Parisian address–to release music too abstract and experimental to fit on KRS. The label has found Sacramento's Hella confusing arenas full of System of a Down fans with a racket made from little more than a guitar and drum set, and Nintendo cover band The Advantage delivering guitar renditions of "Moon Level" from the videogame Ducktails and "Mine Shaft" from Ninja Gaiden.

KRS and 5RC both have catalogs so diverse that they give no idea of where they are going next. Sleater-Kinney guitarist Carrie Brownstein defines the label by its sheer fearlessness. "[They have a] desire to present something dangerous in a time when people want easy listening," she says.

"Kill Rock Stars does not have a sound," concurs Deerhoof drummer Greg Saunier. "It's very unclear what it is [Slim's] looking for. And every time we turn around, he's added some band to the roster that makes you go, 'What?' That's something from the beginning that we always respected about the label and still do–it's amazing that it has survived."

Living Dangerously
Saunier's Deerhoof–a Cubist noise-pop trio from San Francisco–is an example of another KRS trait: Moon is willing to release any record by an artist he believes in. Deerhoof connected with Moon a decade ago–at the time, they were rehearsing in their San Francisco kitchen, feeding bass through a tiny amp and playing drums with fingers so as not to disturb the neighbors. The band caused KRS to lose money for seven consecutive years before becoming one of the label's most popular, says Saunier "[Moon] never even hinted that it was a problem for him," Saunier recalls. "It sounds corny, but I feel that they believed in us when it didn't feel like there was much of a reason to."

"Whenever a band doesn't really do that well and they want to do a record next year, Kill Rock Stars always says yes," concurs Brace Paine, guitarist for The Gossip, the punk/blues/basement dance-party jewel of the current KRS roster. "It's honest and raw for [Slim] to put himself out there [like that]."

When talking to KRS bands, it becomes clear that Moon's supportiveness is the glue that holds this family together. Miranda July, whose last album was released on Kill Rock Stars in 1998, sums it up best. "(Moon) was the first person who–it sounds cheesy–more or less told me I was a 'star,'" she says. "At that time, I had just dropped out of college and was pretty unsure [of myself]. I definitely needed the support of him saying, 'Yes, you are really good at this. You can go as far as you want to.'"

Moon downplays his own achievements. "Recently, I'm feeling like we've had a lot less impact than I expected, to be honest," he says. Nonetheless, it appears that Moon and company will not stop the flow of fresh ideas anytime soon. Recent releases include reissues of post-punkers Delta 5 and Berlin's pioneering DIY electro outfit Stereo Total, plus renegade projects like Starter Set, a DVD of performances by modern dance groups like the Hysterica Dance Co. and the 4 Hard Gulps Theater Company. July, for one, is a fan. "[With Starter Set], I like the fact that it is some out-of-leftfield thing to do, not really commercial, but giving something new to a really hungry audience," she said. "That is a great indication that Slim is still Slim."

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