Deep Inside: Daft Punk 'Random Access Memories'
Hype is a necessary, though often dangerous tool for marketing music in the digital age. Now seemingly more than ever, an album's or single's success relies heavily on how many people and media outlets are talking about the product across social media and other corners of the internet before they hear it. This approach to selling records is important for obvious reasons, but isn't without its side effects, the worst of which might be how it inflates the public's expectations. When fans are worked into a tizzy over a span of months while a label slowly leaks out minute details about a particular release, they are practically manipulated into thinking this music might very well be the best thing they could ever possibly listen to. 2013 has seen an above-average amount of hype so far, with long-awaited records from acts like The Knife and Boards of Canada making unexpected appearances in the year's release calendar, but none even come close to the fanfare which preceded the fourth album by French duo Daft Punk, Random Access Memories. Read more »
- Filed under: feature
- 05/21/2013
