An Inside Look at RBMA New York 2013
Most people experience the Red Bull Music Academy as a month-long series of sponsored events, bold advertisements plastered onto tall buildings and subway walls, and copies of the Daily Note newspaper. But those are only the most visible aspects of the Academy's 2013 edition, which kicked off its second term in New York City this week. In fact, most of RBMA takes place in a single building in Chelsea, where a carefully selected group of 30 musicians from around the world have been set loose in artistically designed, state-of-the-art studios and a contingent of writers, PR agents, and assorted music industry folks labor over various other projects upstairs. When the Academy is in session, RBMA headquarters houses an entire music-business ecosystem that produces not only fresh tunes and an extensive lineup of events, but daily newspapers, art installations, and lengthy lectures from seasoned artists. Since most of RBMA isn't open to the public, it largely remains a mystery to those not directly involved. As such, XLR8R spent two days scurrying around the epicenter of the behemoth culture machine that is RBMA, taking an inside look at the daily life of its participants. Read more »
- Filed under: feature
- 05/23/2013
