Larytta "Play Me Loud (Futuro)"
What makes this piece interesting isn't really the music itself, which falls squarely into the shiny indie-electro category, but the method of dissemination: the new Friends of Friends label sells unique t-shirts commissioned by a specific musical artist, and every t-shirt contains a download code to a release by that artist as well as a musical compatriot. On the label's second release, Swiss duo Larytta tapped their countryman Bauchamp to share the release and artist Tatiana Rihs to design the t-shirt. With shirt and download code in hand, one can not only hear the six-track release itself, but remixes by Lazer Sword, Hecuba, and more.
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