Adidas Originals Turns 60
- Words: Maverick Newberry
Besides a new president and a better economy (fingers crossed), 2009 also has something to look forward to where footwear is concerned, as Adidas Originals is celebrating its 60th birthday.
Founded by Adolf "Adi" Dassler (who apparently used to make his own sports shoes in his mother's wash kitchen), the companyhas become synonymous with all things cool over the years, rolling out jackets, trainers, in-store events, and campaigns with the likes of Missy Elliot and graf artist Fafi.
So, to celebrate the iconic three-stripes mark, Adidas is holding a house party, and they've invited a star-studded cast of characters for the occasion that includes Method Man, Elliot, Young Jeezy, The Ting Tings, Red Man, David Beckham, and Estelle.
Date and venue details are yet to be announced, so while we await that information, peep the trailer below.
- Dekmantel: How Some Fanboys from The Hague Found Themselves at the Helm of One of Electronic Music's Best Festivals
- Trainwreck: DJ Slugo Recounts the Time He Found Himself in the Middle of a Hotel Room Brawl
- 20 Questions: FaltyDL Talks NYC Dance Crews, Tripping in Nature, and Motorcycle Gunslinging
- Record Store Week: Pearson Sound, Matias Aguayo, Leon Vynehall, and Gerd Share Their Favorite Shops
XLR8R Downloads Player