Watch Holy Ghost!'s New "I Know, I Hear" Video
There's no denying that making your music video on VHS—or making it look like it was recorded that way—is a trend that's growing fairly tired, but at least this new piece for Holy Ghost!'s "I Know, I Hear" single also fits the aesthetic of the song. The NYC disco-inspired duo pairs its funky, infectious, '80s-pop-referencing tune with black-and-white footage of their new live band performing in a well-lit practice space that grows increasingly dark as the video progresses. Director Ben Fries subtly adds some visual effects to his lo-fi camerawork, occasionally giving the musicians' movements a visible, lingering trail or rendering them translucent for brief moments. It's enough to demand repeated viewings—not to mention Holy Ghost!'s upbeat number, which is worth a handful of plays itself.