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  • Filed under: News
  • 07/06/2010

Watch the Video for Magnetic Man's "I Need Air"


The black-and-blue-soaked mass of dance music fans in this video for Magnetic Man's new single, "I Need Air," are not hired extras or indifferent folks going through the 'I'm really into this, man' motions. The throng of kids young and old were actual festival-goers at the Parklife festival in Australia, uninhibitedly enjoying the pop-friendly club tune coming from the UK trio of Skream, Benga, and Artwork. As hues flash and saturate the people, live footage is intercut and overlaid with quick bits of CGI and Tron-esque streams of light dancing about the crowd. It all creates the effect that something is stirring within the new music, its producers, and followers—something Magnetic Man has been cooking up for some time. (via Resident Advisor)

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