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  • Filed under: News
  • 03/29/2012

Video Premiere: DVA "Why You Do"

Last week, XLR8R posted its review of Pretty Ugly, the debut full-length from UK producer and Rinse FM veteran DVA. Although we had some definite issues with the album, one of its undeniable bright spots was "Why You Do," the sonically stripped-down, A.L.-voiced tale of a woman who discovers that her man is cheating with another man. Now, Hyperdub has unveiled a video for "Why You Do," and the clip proves to be as arresting as the music itself. In truth, there's not a lot to the video, as it focuses on A.L. soulfully emoting and robotically moving as animated hearts float by and the color palette rapidly shifts from one neon color to the next. Nonetheless, there's something almost hypnotic to the piece, not to mention the music. If "Why You Do" is an indication of the territory DVA plans to explore moving forward, then he's certainly on the right track.

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