Mathew Jonson Revives Itiswhatitis Label, Readies New EP
- Words: Shawn Reynaldo
Originally formed in 2001, Canadian imprint Itiswhatitis Recordings was a launching pad for many of the country's West Coast upstarts, including Hrdvsion, Cobblestone Jazz, and Mathew Jonson. Over the next several years, Itiswhatitis dropped a steady stream of releases, but eventually fell dormant in 2007. Now, after five years of silence, the label has been purchased by Jonson, who's decided to relaunch the imprint and begin releasing a combination of new music and reissues of the Itiswhatitis back catalog. The first offering will be a new EP from Jonson himself, "Panna Cotta" b/w "Passage to the Other Side" (artwork below), two songs that were actually produced around the same time as his 2003 classic, "Typerope." The record is scheduled see light of day on September 3, and will be followed by a digital reissue of another Jonson track, "New Identity," which was previously only available on vinyl. Yesterday, Jonson did a quick interview with Resident Advisor, in which he gave more details about the Itiswhatitis back story, why he decided to revive the label, and his future plans for the imprint.
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