Video: Factory Floor "Turn It Up"
- Words: Leo Maymind
UK trio Factory Floor's eponymous LP for DFA has been steadily gaining traction—it earned an XLR8R Pick back in September—and rightfully so, as its taut, hard-hitting tunes perfectly encapsulate the visceral experience of watching live dance music methodically unfold. Now, the band has released a video for "Turn It Up," the first single culled from that record, and its back-to-basics, no-frills visuals line up perfectly with the crisp sound the band has constructed. Director Dan Tombs utilizes a melange of pixelated shapes and morphing colors that bend and weave to the kick drum's steady beat for a perfectly hypnotic effect.
What's more, "Turn It Up" is set to drop as a 12" single via DFA on December 9. The record will arrive backed with remixes from techno luminary Carl Craig and Hyperdub polymorph Laurel Halo, whose reworking of Factory Floor's track coincidentally capped off her recent XLR8R podcast.
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