Waajeed Goes Global
Hold on to your custom New Era caps–we’re about to drop a bombshell: “Waajeed likes Queen.” So reported Ubiquity A&R man Andrew Jervis when asked to reveal something exceptional about the PPP front man and producer of XLR8R 110 cover artist Tiombe Lockhart. I suppose we shouldn’t be surprised that Waajeed is into the ’70s British power-ballad band responsible for “We Are the Champions,” since he’s about to conquer the world himself.
Known as Robert O'Bryant on his birth certificate, Waajeed has expertly weaved through various scenes and cities, from his early days with Slum Village and producing Dwele in Detroit, to founding his company, Bling 47 Group, and relocating to Brooklyn while releasing music on labels as diverse as Rush Hour, Rapster, and Fat City. Waajeed has championed women in music, from soulstress Lockhart to hardworking MC Invincible, as well as released music from the late Jay Dee.
Meanwhile, he’s been DJing all over the globe (his sets feature hip-hop, R&B, house, disco, and club bangers galore), including parties like Sake-1’s weekly Thursday PST event. “He was our guest DJ the second week,” Sake recalls. “I remember he rocked some Patrice Rushen and Prelude shit [that night], and easily transitioned into deep house, broken beat, rock, and Afrobeat; I realized I had come into contact with a Jedi Master.”
“Waajeed is working (ahem)–I hope–on the next PPP album for Ubiquity,” says Jervis. “We're looking forward to it dropping in 2008.” Bits of Waajeed’s productions and mixes have been leaking out from releases like The War EP (Fat City) and Lockhart’s Queen of Doom.
And what makes Waajeed’s music so unique? “Waajeed's productions are always solid,” says Jervis. “No filler, and yet you never quite know what he's going to come up with next. Could be a track like "Tron," could be [the Simon & Garfunkel cover] "50 Ways to Leave Your Lover," or it could be "Winter In Detroit."
We know Waajeed’s prepping the new PPP (formerly Platinum Pied Pipers) album, and it’s sure to be a diamond. Bling47 Group manager Kenny Fresh says “We know you guys have been waiting for a minute now for PPP's follow-up to Triple P (believe us, we have too!). Well, stay with us, cuz we'll be giving you all a few sneak peeks and previews from the album on Bling47.com very soon.”
’Til then, catch the always stylishly attired Waajeed where you can, on the net or in a club near you.