No one knows the business of toys better than Kidrobot, the creator and retailer that turns urban street trends into collectible art, toys, and apparel. Add books to that list now, as the company has just released I Am Plastic: The Designer Toy Explosion. Written by Kidrobot founder and creative director Paul Budnitz, the book is a visual history that examines designer toys’ decade-long rise to fame and includes artists like Frank Kozik, Mori Chack, Dalek, and others. Copies are limited, so pick one up today.

I Am Plastic: The Designer Toy Explosion is available for $39.95 (USD) at Kid Robot.