Remixing is not exactly a new concept, but you have to give Scion props for trying to breathe new life into the practice. The automaker’s marketing powerhouse team has gathered five labels–Ninja Tune, Greensleeves, Strictly Rhythm, Light in the Attic, and Vice, namely–for the Scion Remix Project, in which artists and producers from their respective labels take turns remixing one another’s tracks.
Who are the chosen ones? Max Glazer and Federation Sound pepper Yellowman's dancehall anthem "Zungu Zeng" with some electro flavor for Greensleeves. Ninja Tune’s Ghislain Poirier gets ahold of TTC's hilarious "Telephone," before handing remix duties over to Modeselektor for his track "Blazin." Greg Ericco, Raashan Ahmad, and Headnodic add hip-hop elements to Betty Davis' "If I'm in Luck I Might Get Picked Up," for Light in the Attic, and Panthers' "Goblin City" is remixed for the dancefloor by Holy Ghost! Now if only Scion hadn’t chosen to finish the project off by adding an Armand Van Helden track for the Strictly Rhythm portion of the series.
All five titles will drop on the same day at various digital download sites, with 100 percent of the proceeds going towards the artists and labels (a rare occurrence in the music world).
Scion Remix Project is out October 30, 2007 on Scion Audio/Visual.
The Greensleeves (left) and Ninja Tune installments of the series.