Two successful years at SXSW later, the Free YR Radio campaign is ready to hit the road.
Created by Toyota Yaris, and Urban Outfitters, the campaign is intended to raise awareness and support for indie radio, and has seen the likes of Simian Mobile Disco, Dizzee Rascal, Klaxons, and Sonic Youth roll through for the parties.
This summer and fall will see another slew of dates and artists co-hosting concerts along with local radio shows, not to mention sweepstakes to win a brand-new Yaris, and some fundraising action. A benefit compilation is also planned, featuring tracks by participating artists, and proceeds will go towards, yup, support for the stations. All shows are free of charge, but pick up an e-ticket for entry at the campaign's site.
And here are the dates:
Tuesday, August 17
Where: Philadelphia, PA @ Urban Outfitters, 110 S. 36th St.
Music By: Dave P, The Secret Machines
Hosted By: WPRB
Sunday, September 7
Where: Omaha, NE @ Slowdown, 745 N 14th St.
Music By: Dan Deacon
Hosted By: KIWR
Wednesday, September 24
Where: Salt Lake City, UT @ Urban Outfitters, 12 S. 400 W. St.
Music By: Tokyo Police Club
Hosted By: KRCL
Pictured: Tokyo Police Club.