El Hijo de la Cumbia Shares Video for "La Mara Tomaza"

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This video for "La Mara Tomaza" by El Hijo de la Cumbia (which translates to Cumbia's Son) was shot entirely in Mexico throughout the NY-based DJ/producer's recent tour, though the song itself was released back in 2008 on Bersa Discos. Between the track's upbeat rhythms and the video's playful imagery, the vibrant and electric energy found in Mexico seems to be properly encapsulated and showcased in a familiar way—DJ gets to town, peruses the shops, looks for new music, promotes his performance to the locals, and then brings the party to the club. El Hijo's video is as culturally specific as it is universal to any artist on the road, and compliments his song almost perfectly.