With skateboarding comes injury, and that's just an inevitable fact, but Zoo York has at least attempted to make blood and black eyes a little more entertaining by launching its Grimy Photo Contest.
The streetwear company requests that fans send "the most grimy photos [they 've] ever taken," and while "grime" is loosely defined here, that photo on the Zoo York blog of what appears to be chunks of detached flesh should indicate just what the company is looking for.
Submit photos to firstname.lastname@example.org by March 16. A grand-prize winner will receive a complete set of six Zoo York Grimy Series decks, while four runner-ups will get one Grimy Series deck. Winning photos will be posted on the Zoo York blog.