Call it a homecoming of sorts, but Carl Craig is set to regain creative control of Detroit’s electronic music festival (formerly DEMF, then Movement, then Fuse-In, and now Movement again) for spring 2010’s installment. As reported way back in 2001, Craig was fired from his Creative Director post of the still-young Detroit Electronic Music Festival by its promoter, Pop Culture Media’s Carol Marvin, after he failed to secure a number of artist contracts before the production company’s deadline. (His firing took place just two weeks before the festival’s 2001 edition.) While that was Marvin’s official reason for Craig’s dismissal, rumor quickly spread that the dispute was over creative differences between Marvin and Craig, and many festival attendees sported “I Support Carl Craig” stickers and waved banners expressing their discontent.
After years of uphill struggle in the hands of many (Derrick May and Kevin Saunderson included), the festival’s production rights changed hands in 2006 to Paxahau, a metro-Detroit promotions company with strong ties to Craig. Paxahau’s president, Jason Huvaere, says: “We were extremely excited when Carl agreed to come on board as our new creative director. He has a complete understanding of the history of techno music in Detroit. He understands its impact around the world because he lives it every day."
Craig echoed Huvaere’s sentiments. “Movement is already a great festival and a successful brand,” he says. “It is an honor to be involved with Movement in this new capacity. I look forward to working with the team from Paxahau to take the artistic vision for the festival to a new level.”
This year’s edition of Movement starts tomorrow and runs through Monday.