Brainchild of the Arnau family, elrow is the newest project from a dynasty of elite Spanish promoters who have forged a legacy over five generations that counts Monegros Desert Festival and Florida 135 amongst their accolades. They are famed for creating immersive party themes with elaborate set design, troupes of performers and tons of props, and a soundtrack provided by leading figures in electronic music.
Sold as their "greatest show in the summer of Barcelona," elrow's flag-ship "Singermorning" Off Week showcase was always going to be a memorable affair. And just that it proved to be: with a lineup that a seemingly endless array of DJ names—including Kenny Glasgow, Subb-an, Guti and Steve Lawler—there was good music secured all day, all served in the Barcelona-based brand's spiritual home in Viladecans. An exclusive photo gallery of this year's edition is available to view below.
All photos: Faris Villena