So many ways to promote a new release these days, and since everyone on the face of the Earth owns a copy of Final Cut, why not hold a video contest right before your new EP drops? Rafter seems to think so, and he's encouraging fans to download the tracks "Sweat," "Salt," and "Juicy," which are off his forthcoming Sweaty Magic EP, create a music video to their favorite track, then upload said video to YouTube.
Asthmatic Kitty and Microcinema enlisted a panel of folks to judge the contest, and it's an interesting lineup, to say the least. Dan Deacon and Liars will be joined by Adrian Grenier (of Entourage fame), actress Sasha Barrese, and Christine Starkman, who's the curator of the Asian collection at the Museum of Fine Arts in Houston, among others.
All entries are due by November 15. Asthmatic Kitty will announce a winner on December 1. Grand prize is $1000, a second place winner will receive $500, and a third will scoop up $250. Three runners up with get a grip of AK gear.
Meanwhile, Sweaty Magic is out September 9.
Photo by Lizeth Santos.