Toyota Yaris and Urban Outfitters launched their Free Yr Radio Campaign at South By Southwest 2007, where Sonic Youth, Klaxons, and Man Man played various events all geared towards raising awareness and money for indie radio.
The campaign will return to Austin this year, with several events promoting all things indie. Simian Mobile Disco and Times New Viking will play the launch party at La Zona Rosa on March 12, which will be co-hosted by Austin's KVRX radio station. Then, March 13 - 15, Minnesota station The Current will broadcast live from the Free Yr Radio Broadcast Corner, with performances by Dizzee Rascal, She & Him, and the Raveonettes. Yaris will have shuttles taking folks to the various events during the day, and were even nice enough to provide transportation to and from events and parties in the evening. Rumor has it they might be doing airport pick-ups as well.
Above, from left: Simian Mobile Disco and the Raveonettes.