Video Premiere: Kid606 "Cute Never Dies" - XLR8R

Video Premiere: Kid606 "Cute Never Dies"

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Cristina Bercovitz's video for "Cute Never Dies," a cut lifted from veteran producer Kid606's brand-new Happiness LP for his own Tigerbeat6 label, is appropriately adorable with its cut-out paper dolls exploring a rumpled bed turned into an ocean and mountainous terrain. The inventive props and animation help tell the story through a revolving door of visual tricks, while the music does its part to drive things along with the simple combination of drums and synth pads. Cute in its concept, Bercovitz's piece perfectly channels and expands on Kid606's plush sounds.