For over 22 years, the XLR8R brand has been synonymous with nonstop, ear-to-the-underground electronic-music news. The name is tied to an uncompromised history of quality artistic output, from the long-standing print magazine and its iconic design to the present day online platform. In December, the San Francisco-based company debuted its brand-new website, and officially moved its offices from San Francisco to the recently burgeoning Los Angeles Arts District. With a new home base and a freshly updated website, the XLR8R team has been hard at work to bring its readers the latest in music news, and create feature content that the electronic music world needs.
XLR8R is proud to announce its two new additions: XLR8R TV and The Factory.
Kicking off with our forthcoming documentary film on MUTEK Montreal, the new XLR8R TV will be documenting and showcasing forward-thinking festivals, events, artists, and studio gear, as well as premiering music videos and highlight performances within the XLR8R universe. 'All Access: MUTEK' will be launched Thursday, July 30, with more stand-alone artist features, gear reviews, and music news arriving on XLR8R TV shortly thereafter.
Additionally, XLR8R will be launching The Factory, an editorial series exploring how music influences artistic expression. The Factory will highlight prominent artists, designers, festivals, producers, and others, discussing the relationship of music and how it permeates into the aesthetic of their work.