With Zune, its digital media player and online service set for launch on November 14, Microsoft looks to the design world for its next inspiration by teaming up with Union, UNDFTD, and Stussy for an art event and silent auction called "The La Brea Takeover." Each of the three brands involved with the event will give away customized Zune players (30GB) with their logos silkscreened on the back of each player and their own custom content. Ten copies of each edition will be created, but only two units given away for each of the three stores (yes, that's six in total being auctioned off, you math wizards).
The six players will be auctioned off through undefeated.com. The two top bidders for each store will receive the player along with a customized Haliburton briefcase and Shure headphones with JBL speakers.
The "Takeover" runs Saturday, October 28 - Tuesday, November 14, 2006.